are all ready, boxes have been taped shut, filled with bubble wrap and now sit
in the warehouse. The only thing left to do is sit back and wait for your
merchandise to be picked up and shipped to its destination.
This is the part where you no longer fully
control the outcome of your product, and the safety of your merchandise is vital
during this window of time. Here is what you need to know about your shipping
options in order to put the power back into your hands.
The Right Price
When looking for a courier for your shipping needs be sure to consult various provider
websites in order to secure the best price. This may seem like an obvious
suggestion but there are more shipping companies out there than one might
think. Certain private couriers cater to specific districts and routes that
make prices cheaper than more popular couriers offer. If you do not find a
price that you deem reasonable, call the company and ask to negotiate prices,
especially if you’re planning on becoming a regular customer.
Before agreeing to shipping costs, consider how much money you want to tack
onto the retail price. You don’t want to lure customers in with seemingly cheap
prices only for them to realise that the cost of shipping brings the purchase
to a price out of their range. Do some market research and have an idea of how
much customers are willing to pay for this new service. Jupiter Media Matrix
Inc. found that 45% of companies that ship their products make money, 45% lose
money, and the last 10% break even. Even if you don’t make money off of shipping
fees you’ll still be selling product and growing the reach of your business.
Without shipping costs each item purchased becomes much more appealing to
customers. Depending on the weight and
destination of your shipments, it may be beneficial to offer occasional
discounts on shipping for certain items or loyal customers.
Not all customers will be thrilled with what they’ve just ordered. Perhaps
they’ve made a mistake when purchasing or the goods were damaged during the
shipping process. You now need to decide whether you want to offer free or discounted
refunds for customers.
Streaming product through Amazon to your customers is one way to expand your
target market. A contract with Amazon can provide an abundance of services that
put your mind at ease. What’s most important to consider when shipping with
Amazon is whether or not you want to use your own courier to ship to Amazon
or you want Amazon to supply you with one.
Expanding your business means shipping far and wide to reach a larger consumer
base. Take the time to consider how you want to handle the aforementioned
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